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Search Engine Optimization

Search Engine Optimization

Wait, what is Search Engine Optimization? Why do I need to know about it? How relevant is it to blogging and my life? What if I don’t care to learn it?

There are times when questions are more than available answers. And there are times when there are answers for the least of the inexpressible questions.

Today, I am in a position to tell you as much as I know and it’s your duty to gauge every word against prevailing questions in your heart.

If the training is lacking, shoot me more questions and I’ll lay everything bare.

Your time starts now!

So in the first class (Blog Better Training Intro), I gave a hint about running my blog on Search Engine Optimization, remember?

Now, let’s open as much as we can up on search engine optimization.

What is Search Engine Optimization?

Search Engine Optimization is the process whereby the placement of a webpage (or blog post) is strategically (but legitimately) influenced on the Search Engines for the purpose of ranking.

Simply put, you write a post and you want people to search for it on search engine (e.g. Google) and then click on the same post to get to your blog.

In practice, you go on Google to search for any topic and you see a list of sites from which you click on to read the topic; the list of options Google display, from which you pick a site, appear on the page through Search Engine Optimization.

In our day to day life, search engine optimization is likened to what you do when you take a product you sell to a mall for people to buy.

Some Search Engine Optimization Terms

  • A Search Querry: Whatever you type into a search engine to get a feedback in form of information is called a search querry.

For example, if you go online to search for “how to cook“, the phrase “how to cook” is the search querry.

  • Search Results: Whatever the search engine displays as a result for your search querry is called the search result.

See the picture below for more understanding.

In the picture, “I can’t live without you messages” is the search querry.

  • Search Results
    Search Results

    Search Engine Results Pages: The page that displays your search result is called the Search Engine Results Page.

Ideally, Search Engines display as many pages as possible when you punch in your querry. The sum of the pages (with everything displaying on them) can be called Search Engine Results Pages.

  • Search Engine: According to Techopedia,  “Search engine is a service that allows Internet users to search for content via the World Wide Web (WWW).”

When you search anything online, you are actually asking question from a system. Typically, whenever you type in your search querry into a search box on a search engine, like Google, you are actually using a search engine. If you don’t know, there are many search engines other than Google. Search Engine Journal says there are around 14 search engines apart from Google.

  • Keywords: A keyword is the main target for writing a blog post to rank on search engine. It could be a word or as many words as possible (but there is actually a limit).

If I give you a post with the title, “150 Romantic Good Morning Messages for Girlfriend”, the keyword in it might be “Good Morning Messages for Girlfriend”. I always add some intensifiers (remember intensifiers?) to make the title more appealing.

In this title, “300 Ways to Say I Love You to Him or Her”, “300 Ways to Say I Love You” is my keyword. That tells you numbers can also be a part of a keyword. We will take about this later.

Search Engine Optimization Facts

– It can be learned.
– It’s has a Long-term gain.
– It doesn’t happen overnight.
– There is no outstanding SEO without (good) content.

Why I Choose SEO

I often boast that if I leave some of my blogs for the next few months, I will still make money and it might even appear like nothing happened.

Imagine you have a blog and you post regularly about your daily experience. Whatever happens when you go through the activities of the day, you stay behind your laptop or phone and type them on your blog then hit the publish button.

In this case, you don’t have a huge audience (followers) and nobody even knows you in the society. The titles of the posts are like, “My Experience Day 1″ through My Experience Day 365”, provided you are running the series on a daily basis.

What happens to the contents after few months?

Nobody will know they exist!

See this: There was an accident along Lagos Ibadan Expressway on the 30th of December 2014. You went on your blog to report it. The title was “The Accident on Lagos Ibadan Expressway 30th of December 2014”. Fine, you were able to get a few visits that day. Now, it’s been four years that happened, right? Then tell me who will go online today to search for the incident?

Conversely, there’s a content titled “How to Cook” that was written some five years ago. Do you think people can go online today to search for “How to Cook”? The answer is yes! And such contents are called evergreen contents because they can be relevant for years. If they are outdated, you can rewrite them to match the present day demand.

And that is the reason I stay with SEO!

In essence, without SEO, you will keep on writing contents over contents with many of them getting outdated and there won’t be any reason to update them because no one is interested in the topic anymore.

So, if you don’t want to do SEO…
– Make sure you have a large audience.
– Make sure you have the money to run adverts to bring people to your blog.

Tactics and Tricks of SEO

From the definition of SEO, I discussed how it’s a process whereby the placement of a post on search engine is strategically influenced for the purpose of ranking.

The steps to be taken starts with what’s called Keyword Research!

In the next series, we will talk about what keyword research is and how I do it.

Thank you.

Before you go, watch this video about how search works:

<< PREVIOUS: BLOGGING AS A BUSINESS

>> NEXT: KEYWORD RESEARCH

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Christianah Ajiki
Guest
Christianah Ajiki

Wow! I enjoyed both reading the article as well as the attached video. Thank you, sir.

Imoh Udoh
Member
Imoh Udoh

Awesome! The “How to Cook” and “Accident Along Ibadan Expressway” syllogism was apt. It helped me understand the importance of SEO.
Thanks!

Blessing Adekanmbi
Member
Blessing Adekanmbi

Still learning… Let’s do more sir!

Tolulope
Guest
Tolulope

This is a wow! Its a good enlightenment sir. Thank you sir

Abimbola Joseph
Member

This is very informative.
Thank you for helping me to see the importance of SEO

Oluwafemi ADARALEGBE
Member
Oluwafemi ADARALEGBE

This is more than an eye opener. Thanks.

Awoh Daniela
Member
Awoh Daniela

Wow this is a great insight for my the blog I intend opening next year. Thank you Sir. Then there’s a lot of homework to do

Eguzoro Sylvia
Guest
Eguzoro Sylvia

Thank you for this, sir.
This is actually a new discovery for me. Plus, I’ve never really blogged. So, I don’t have any questions for now. But I know this one will change.

Emmanuel Awor
Member
Emmanuel Awor

Wow!
I have learned a lot today, and thanks.
Although I had many questions to ask, I have come across the answers in the course of going through the answers you have offered to previous questions raised by other persons.

Believe me, everything you’ve offered is superb.

Akintunde Festus
Member
Akintunde Festus

So every post requires a thorough search of what is to be a trending topic and how does one infuse SEO into one’s blog to get an effective or desired result.

Tunji Olaobaju
Member
Tunji Olaobaju

Wow I really like tonight lecture. Thanks a bunch sir but sir i do have a question, in rewriting a new post to suit the currrent standard won’t it affect the post ranking.

Ayandola Ayanleke
Member
Ayandola Ayanleke

My blog is largely lifestyle and people have told me to do other things because they draw more content but I don’t want to change the theme of my blog. 1) because I don’t want to lose my voice in the rat race and 2) because it is what I know best. Is there a way to achieve this and get SEO?

KENNYGOLD
Guest

I love all the facts about SEO. I’ll love to infuse it on my blog.

TAIYE IKULAGBA
Member

Thanks for the lecture, sir.

Amongst the SEO facts, you said “it does not happen overnight.”

I want to ask, at most how long does it take for an SEO post to start making money?

Secondly, as the type of blogger that I am, can I incorporate SEO into my blog without stopping to write my contents? Would that approach also help me build a larger audience?

Thanks once again.

Oluwaseun Toluwalase
Member
Oluwaseun Toluwalase

What I learnt today:
1. There are other search engines apart from Google.
2. SEO is more of an aid, it helps in placing a post strategically on the search engine.

Thanks for the lessons sir

Ayorinde Olowosile
Member
Ayorinde Olowosile

Wow. So, does that mean that we must search for certain keywords before writing a post title?

Samson Osuman
Member
Samson Osuman

Hmmmmmmmmmmmmmmm. This is an eye opener.

Sir, you said there are around 14 search engines aside from Google. My question is, why is it that Google is all we hear?

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