Wait, what is Search Engine Optimization? Why do I need to know about it? How relevant is it to blogging and my life? What if I don’t care to learn it?
There are times when questions are more than available answers. And there are times when there are answers for the least of the inexpressible questions.
Today, I am in a position to tell you as much as I know and it’s your duty to gauge every word against prevailing questions in your heart.
If the training is lacking, shoot me more questions and I’ll lay everything bare.
Your time starts now!
So in the first class (Blog Better Training Intro), I gave a hint about running my blog on Search Engine Optimization, remember?
Now, let’s open as much as we can up on search engine optimization.
What is Search Engine Optimization?
Search Engine Optimization is the process whereby the placement of a webpage (or blog post) is strategically (but legitimately) influenced on the Search Engines for the purpose of ranking.
Simply put, you write a post and you want people to search for it on search engine (e.g. Google) and then click on the same post to get to your blog.
In practice, you go on Google to search for any topic and you see a list of sites from which you click on to read the topic; the list of options Google display, from which you pick a site, appear on the page through Search Engine Optimization.
In our day to day life, search engine optimization is likened to what you do when you take a product you sell to a mall for people to buy.
Some Search Engine Optimization Terms
- A Search Querry: Whatever you type into a search engine to get a feedback in form of information is called a search querry.
For example, if you go online to search for “how to cook“, the phrase “how to cook” is the search querry.
- Search Results: Whatever the search engine displays as a result for your search querry is called the search result.
See the picture below for more understanding.
In the picture, “I can’t live without you messages” is the search querry.
Search Engine Results Pages: The page that displays your search result is called the Search Engine Results Page.
Ideally, Search Engines display as many pages as possible when you punch in your querry. The sum of the pages (with everything displaying on them) can be called Search Engine Results Pages.
- Search Engine: According to Techopedia, “Search engine is a service that allows Internet users to search for content via the World Wide Web (WWW).”
When you search anything online, you are actually asking question from a system. Typically, whenever you type in your search querry into a search box on a search engine, like Google, you are actually using a search engine. If you don’t know, there are many search engines other than Google. Search Engine Journal says there are around 14 search engines apart from Google.
- Keywords: A keyword is the main target for writing a blog post to rank on search engine. It could be a word or as many words as possible (but there is actually a limit).
If I give you a post with the title, “150 Romantic Good Morning Messages for Girlfriend”, the keyword in it might be “Good Morning Messages for Girlfriend”. I always add some intensifiers (remember intensifiers?) to make the title more appealing.
In this title, “300 Ways to Say I Love You to Him or Her”, “300 Ways to Say I Love You” is my keyword. That tells you numbers can also be a part of a keyword. We will take about this later.
Search Engine Optimization Facts
– It can be learned.
– It’s has a Long-term gain.
– It doesn’t happen overnight.
– There is no outstanding SEO without (good) content.
Why I Choose SEO
I often boast that if I leave some of my blogs for the next few months, I will still make money and it might even appear like nothing happened.
Imagine you have a blog and you post regularly about your daily experience. Whatever happens when you go through the activities of the day, you stay behind your laptop or phone and type them on your blog then hit the publish button.
In this case, you don’t have a huge audience (followers) and nobody even knows you in the society. The titles of the posts are like, “My Experience Day 1″ through My Experience Day 365”, provided you are running the series on a daily basis.
What happens to the contents after few months?
Nobody will know they exist!
See this: There was an accident along Lagos Ibadan Expressway on the 30th of December 2014. You went on your blog to report it. The title was “The Accident on Lagos Ibadan Expressway 30th of December 2014”. Fine, you were able to get a few visits that day. Now, it’s been four years that happened, right? Then tell me who will go online today to search for the incident?
Conversely, there’s a content titled “How to Cook” that was written some five years ago. Do you think people can go online today to search for “How to Cook”? The answer is yes! And such contents are called evergreen contents because they can be relevant for years. If they are outdated, you can rewrite them to match the present day demand.
And that is the reason I stay with SEO!
In essence, without SEO, you will keep on writing contents over contents with many of them getting outdated and there won’t be any reason to update them because no one is interested in the topic anymore.
So, if you don’t want to do SEO…
– Make sure you have a large audience.
– Make sure you have the money to run adverts to bring people to your blog.
Tactics and Tricks of SEO
From the definition of SEO, I discussed how it’s a process whereby the placement of a post on search engine is strategically influenced for the purpose of ranking.
The steps to be taken starts with what’s called Keyword Research!
In the next series, we will talk about what keyword research is and how I do it.
Before you go, watch this video about how search works: