Every title I give to you starts with a keyword research and so is everything about search engine optimization online.
So, What’s Keyword Research?
Keyword research is the process through which the main points of search engine optimized posts are gotten.
If you go online to search for “how to cook”, the one who wrote the content knew that people actually search for “how to cook” before going ahead to write a post on it. The process of knowing what people search for and the technique of determining if one can actually write a post on the keyword (or keywords) of choice is called keyword research.
The of Rise Keywords
In the year 2008, there was nothing like WhatsApp so no one would go online searching for how to add a profile picture on Whatsapp or how to create a WhatsApp group. The same is true for every website or service online.
Every invention or idea that has an online presence brings with it a lot of keyword ideas.
And once someone searches for a keyword (or query) on search engine, the search engine add it to their database like you add your daily experience to your diary.
With time, what just a single person searched for some time ago will become a keyword that many people will be using.
Example: I have trouble logging into my Facebook account. I go online to type “I can’t login to my Facebook account”. Google picks that up and save it as a keyword idea. over a hundred people come online to search for same and Google keep adding the searches to their database.
Keyword researchers then have access to these keywords and begin to write posts on them.
You grab? High five!
Now, there are various ways through which keyword research is done.
Using Keyword Research Tools
For the purpose of this training, we will use Google Keyword Planner as a tool for Keyword Research. We might use one or two others to help perfect the data will get from Google Keyword planner.
By using a keyword research tool, you have a keyword or a few words you will like to get some information about.
An example: You have a blog on motivation (let’s say motivationandlove.com) and your aim is to write posts around motivation. Obviously, you will already have a few topics you can wrap your head around. E.g. How to Get Motivated, Motivational Quotes, Motivational Messages, etc.
If you are using a keyword research tool like Google’s, you only need to type in the titles and the tool will return as many keywords as it can find around them.
From the picture below, I only typed in 8 queries and it returned 2,791 keyword ideas! Amazing, right?
Using Competition Analysis
When you are starting a blog, there is every possibility that there are a few blogs out there with topics related to the theme of your blog.
To grow faster, you can decide to spy on what they are doing: check the keywords they are ranking for to see the ones you can quickly high-jack from them.
The bad news about most of these tools is … they are not free!
The free ones are limited in scope and analytically, so starting with Google Keyword planner with one or two keyword research tools will be okay.
Checking Your Competitor’s Posts
If I visit your site and check your contents, I can guess what keywords you are targeting by looking at your post url.
If the title of your post is “200 Good Morning Love Messages for Him from the Heart” and the url is https://motivationandlove.com/good-morning-love-messages-for-him, I can sense that your main keyword is “Good Morning Love Messages for Him”.
How? Check the URL and you will see “good-morning-love-messages-for-him”.
Note that the one can still write “https://motivationandlove.com/200-good-morning-love-messages-for-him-from-the-heart” even if the keyword is “Good Morning Love Messages for Him”.
All I need to do in this case is to find possible keyword ideas from the title:
Good Morning Love Messages
Good Morning Love Messages for Him
Good Morning Love Messages for Him from the Heart
200 Good Morning Love Messages for Him
200 Good Morning Love Messages for Him from the Heart.
Once I get this, I copy them all into my keyword research tool and it’ll show more information about them.
Note: checking your competitors’ posts is not ideal when you are just starting your blogging career. In fact, you don’t even need to do it.
Keyword Research Practicals…
Tomorrow, I will update this page with a video and explanation of how I handle keyword research.