Blog

Keyword Research

Keyword Research

Every title I give to you starts with a keyword research and so is everything about search engine optimization online.

So, What’s Keyword Research?

Keyword research is the process through which the main points of search engine optimized posts are gotten.

Explanation:

If you go online to search for “how to cook”, the one who wrote the content knew that people actually search for “how to cook” before going ahead to write a post on it. The process of knowing what people search for and the technique of determining if one can actually write a post on the keyword (or keywords) of choice is called keyword research.

The of Rise Keywords

In the year 2008, there was nothing like WhatsApp so no one would go online searching for how to add a profile picture on Whatsapp or how to create a WhatsApp group. The same is true for every website or service online.

Every invention or idea that has an online presence brings with it a lot of keyword ideas.

And once someone searches for a keyword (or query) on search engine, the search engine add it to their database like you add your daily experience to your diary.

With time, what just a single person searched for some time ago will become a keyword that many people will be using.

Example: I have trouble logging into my Facebook account. I go online to type “I can’t login to my Facebook account”. Google picks that up and save it as a keyword idea. over a hundred people come online to search for same and Google keep adding the searches to their database.

Keyword researchers then have access to these keywords and begin to write posts on them.

You grab? High five!

Now, there are various ways through which keyword research is done.

Using Keyword Research Tools

For the purpose of this training, we will use Google Keyword Planner as a tool for Keyword Research. We might use one or two others to help perfect the data will get from Google Keyword planner.

By using a keyword research tool, you have a keyword or a few words you will like to get some information about.

An example: You have a blog on motivation (let’s say motivationandlove.com) and your aim is to write posts around motivation. Obviously, you will already have a few topics you can wrap your head around. E.g. How to Get Motivated, Motivational Quotes, Motivational Messages, etc.

If you are using a keyword research tool like Google’s, you only need to type in the titles and the tool will return as many keywords as it can find around them.

From the picture below, I only typed in 8 queries and it returned 2,791 keyword ideas! Amazing, right?

Keyword Ideas
Keyword Ideas

Using Competition Analysis

When you are starting a blog, there is every possibility that there are a few blogs out there with topics related to the theme of your blog.

To grow faster, you can decide to spy on what they are doing: check the keywords they are ranking for to see the ones you can quickly high-jack from them.

The bad news about most of these tools is … they are not free!

The free ones are limited in scope and analytically, so starting with Google Keyword planner with one or two keyword research tools will be okay.

Checking Your Competitor’s Posts

If I visit your site and check your contents, I can guess what keywords you are targeting by looking at your post url.

If the title of your post is “200 Good Morning Love Messages for Him from the Heart” and the url is https://motivationandlove.com/good-morning-love-messages-for-him, I can sense that your main keyword is “Good Morning Love Messages for Him”.

How? Check the URL and you will see “good-morning-love-messages-for-him”.

Note that the one can still write “https://motivationandlove.com/200-good-morning-love-messages-for-him-from-the-heart” even if the keyword is “Good Morning Love Messages for Him”.

All I need to do in this case is to find possible keyword ideas from the title:
Good Morning Love Messages
Good Morning Love Messages for Him
Good Morning Love Messages for Him from the Heart
200 Good Morning Love Messages for Him
200 Good Morning Love Messages for Him from the Heart.

Once I get this, I copy them all into my keyword research tool and it’ll show more information about them.

Note: checking your competitors’ posts is not ideal when you are just starting your blogging career. In fact, you don’t even need to do it.

Keyword Research Practicals…

Tomorrow, I will update this page with a video and explanation of how I handle keyword research.

<< PREVIOUS: SEARCH ENGINE OPTIMIZATION

>> NEXT: KEYWORD RESEARCH TOOLS

Sharing is Caring:

39
Post a Comment and I'll Love You:

avatar
newest oldest most voted
TAIYE IKULAGBA
Member
TAIYE IKULAGBA

Interesting one. Thanks for finding time to do this.

Sir, using SEO, once you write a post that is longer than your competitors, does that mean you’ll automatically rank higher than them?

Abimbola Joseph
Member

Great knowledge i have learnt here. Can’t wait to learn more. Thanks so much, sir.

Abimbola Joseph
Member

Great knowledge I have gained here. Can’t wait to learn more. Thanks so much, sir.

Imoh Udoh
Member
Imoh Udoh

Thank you for this

Jonathan Obatola
Member
Jonathan Obatola

Hi Coach, thanks for adding me to this great platform. This is what mentors do- creating more people like you.

Until I used PHX browser, I’m unable to share comment on all your posts. Though, I have been busy with lot of activities recently too.

This piece is to register my presence sir, RESPECT.

Oluwaseun Toluwalase
Member
Oluwaseun Toluwalase

To be honest, I have always wondered where and how topics are being generated for posts.

And although I have no plans for setting up a blog for now, this lessons are invaluable

Thanks for the enlightenment sir

Tolulope
Guest
Tolulope

This is a very good enlightenment. Thanks sir. Sir, can I type in a long keyword as ” Good Morning Love Messages for Him from the Heart” on the keyword research planner. Or its shouldn’t be as long as this?

Blessing Adekanmbi
Member
Blessing Adekanmbi

Thanks for this, sir.

Akintunde Festus
Member
Akintunde Festus

Thanks for the teaching

Ayandola Ayanleke
Member
Ayandola Ayanleke

Another great exposition. Thank you sir.

Eguzoro Sylvia
Guest
Eguzoro Sylvia

I’ve gone through the posts; and all of the questions asked, plus the replies you gave. I look forward to the next study. Thank you, sir.

Felix Ayuk
Member
Felix Ayuk

I’ll just wait for the video before I ask other questions.

Meanwhile:
Can you recommend any free keyword research tool?
Also, how many posts can you create from the keyword ideas?

Samson Osuman
Member
Samson Osuman

Thank you, sir for this training. It’s indeed an eye opener into the world of blogosphere.

Is it okay to write about/on the same keyword (s) or it’s better to add an intensifier to ones own blog post?

Abimbola Joseph
Member

Thanks so much, sir for this post. It is educative. However, I usually have an issue with the Google keyword planner. Each time I try to use it, it redirects to Google AdWords like I am trying to advertise. What could be the reason for this or am i using it the wrong way?

Emmanuel Awor
Member
Emmanuel Awor

Thanks so much for your time, sir.
You’ve pointed out that it’s not ideal to check your competitors post when you’re just starting your blogging career.
I wish to know the possible consequences of doing so.
Also, I wish to know how a beginner can gain grounds in the blogging world without checking his competitors posts.

Olubisose Samuel
Guest
Olubisose Samuel

Now I know where I get my tasks from, with the strict instruction of following it to the letter. Thank you sir. Interesting class do far.

You’ve answered my question about longer posts and ranking.

How about writing something very very unique, wouldn’t google identify it’s uniqueness and rank it well.

Ayorinde Olowosile
Member
Ayorinde Olowosile

Getting more interesting by the day. I will wait to see how the practical goes. Kudos boss.

KENNYGOLD
Guest
KENNYGOLD

Thank you, sir for your time. I love the simplicity you use on a subject such as this. Sir, does the keyword research too cost a lot?

Tunji Olaobaju
Member
Tunji Olaobaju

Thanks for this sir and my question is in getting a keyword from search engine, is it necessary to put all the title?

For instance, if I want to get keywords for “50 God Morning Messages for Father”, is it necessary to put all the whole title into the search engine?

Writers Alike