In the last post, we talked about keyword research and the fact that you need tools – paid or free.
Today, we will be starting with Google Keyword Planner which is free, even if it’s limiting.
This is going to be a video training.
You have to watch the video below to understand the training.
In the video, I talked about signing up and how you can generate as many keyword ideas as possible from few keywords.
Google normally allows 10 entries and can return thousands. It means you can type in just 10 or less keywords and google keyword planner will return as many keyword ideas as it can find.
Once the keywords are returned, you can download and open on your pc.
The next thing is to sort them accordingly (there’s need to know a few things about using Microsoft excel).
At this stage, we want to see the keyword ideas we have and the ones we can desire to write a post for.
Enjoy the Video.
Before we continue, you need to know this:
Types of Keywords
There are three basic types of keywords: Short-tail, Mid-tail and Long-tail keywords.
Short-tail keywords are keywords with 1, 2 or 3 words.
Mid-tail keywords are keywords with 3 to 5 words (or thereabouts)
Long-tail keywords are keywords with 5 words and more.
Note: the word length of keywords, as discussed up there, varies. But the main catch is, start with keywords with word lengths of 5, 6 and more. This is because most keywords with short word lengths are very difficult to rank for – many of them even have search volumes of 100,000 upwards.
Let me say this more emphatically: When you are starting a blog, start with keywords with 100-1k, 1k-10k monthly searches.
Removing the Google Keyword Planner Limitations
In the video above, I stated how Google Keyword Planner limits the information they provide on monthly search volume of keywords. In the past, they would show exactly how many people search for every keyword they return unlike now that they show an average.
If Google keyword planner is displaying 1k-10k and it’s actually 1,200, you would be happy right?
So, to remove the limitation, you will install an add-on on your browser (Firefox or Chrome). The Addon is called Keywords Everywhere.
With keywords Everywhere, you will have access to the actual search volume of the keywords.
With the Keywords Everywhere add-on on Firefox or Chrome, the video below explains how limitless you can be in your keyword research journey.
Note: Keywords Everywhere and other free keyword research tools do not provide the actual search volume for some local searches (Nigeria as an example). So, if you are researching keywords for Nigeria audience, you might have to trust your instinct with the data provided by Google Keyword Planner.
More explanation: When you limit your search on Google keyword planner to a Country or Region, and even when you don’t, the data provided by the Keywords Everywhere tool is for the global audience.
Now… Enjoy the Video.
In the next training, we will talk about getting titles and how I know I can rank before we go into writing the posts.