If you started this training and reading up to this point, one question that has grown into a big tree with branches is how to write a post that can rank on search engine.
From Keyword Research to analysis to whatever you would do in the bid to bit your chest about ranking, the main focus is to create the jaw-breaking content that will get traffic on a per second basis.
Does that sound like you?
If yes, follow me as we hit the nail on the head about writing for SEO.
Note: this post is part of a series of posts for a group of people. So, you might need to read the ones earlier published to understand this very one. Thanks.
Use the table of contents below to get to the desired section of this post.
How to Write to Rank
No matter how hard it is right now, I need to tell you there are still enough rooms up there for anyone starting a blog now and wanting to rank.
So, what should you have in mind to rank and get the organic traffic you desire?
Follow me and I will show you!
1. Search Engine Optimization is About Words
Just so you know, the main backbone of writing a post that can write are keywords; that is why you will not hear anything about SEO without keywords.
Keywords are words that are key to writing for search engines.
One thing is to write words because you can write and another is to write words that are key to writing a post that can rank.
Search Engines understand keywords like sensible car drivers understand road signs. And as you already know, a bad driver is the one who would only care about over-speeding but not the road signs.
If you can write but do not understand keywords, you will be a good writer but not to search engines.
Listen to me carefully this moment:
Any word you write inside a post can help the post rank. For instance, this post you are reading can rank for some interesting keywords.
See these two:
– How to Write How to Cook Post that Can Rank on Search Engine
– How to Write I Am Always Missing You Messages to Rank on Search Engine
This post can rank for those keywords because I have all the words inside it.
So, whenever I am asking you to write a befitting introduction, I am instructing you to give the post the chance to rank for as many keywords as possible.
If you write a post on birthday messages for brother and somewhere within the post, you mention the word sister, google will rank the post for birthday messages for sister. In short, a post can rank for as many sensible sentences as can be written from the body of the post.
Secret: This post can rank for hundreds of keywords even if I have written it for a keyword. We will talk more about this under Latent Semantic Indexing. In fact, I will show you some posts that are ranking for hundreds of keywords even if I targeted just one.
Normally, every niche has its terms and to succeed there, you need to know as many as possible or you will write rubbish!
At least, you can’t write about cooking without mentioning talking about some ingredients.
2. Have a Perfect Understanding of the Keyword
For the purpose of this training, we are going to use the title of this post you are reading as a good example.
The title is: How to Write a Post that Can Rank on Search Engine
Let us agree this is my keyword for this post and I want to rank for it. So, what exactly do I understand by:
i. Writing a Post
iii. Search Engine
Even if I don’t know anything about those terms, all I need to do is pop the keyword on google to get some understanding and get the terms revealed. Even if I know a few things about the terms, it’s ideal to go online to see what some other blogs have written around the keyword. That’s where research comes in.
Writing this post, I needed not to go online to search for anything because I understand perfectly what and what not I need to put in place.
3. Research to Get More Ideas About the Keyword
Understanding the keyword is nonnegotiable as it is the wheel that drives the post.
By merely looking at the keyword (the title for this post), I already know I am to write about search engine optimization, how to write the best post, what a search engine is and how it works, and every other thing there is about writing a post.
If your keyword is “How to Cook Beans“, you must know about:
– food generally
– human being and nutrients
– human being and beans
– all available ingredients
When you research, and read a few posts around your target keyword, you will know exactly how to break the keyword into bits for proper understanding.
4. Understand the Reader’s Intent of the Keyword
Before you write a post, I am sure you have a reader in mind. In fact, the very reason you are writing a post is because you want someone else to read it and not just yourself as the writer. You must give the reader the chance to have a sense of fulfillment with your post – you must make sure you give them the power to see the post as their own because that is the easiest way for them to share it and do whatever you want them to do afterwards.
So, why should a user want to read a post on writing to rank on search engine?
- Are they planning to start a blog?
- Do they have a blog and needs to learn about SEO?
- Are they working in an organization that requires the knowledge of SEO?
And the list goes on.
That being said, it’s important to bear in mind why someone will be interested in your blog post and be willing to start writing the post around the intent.
If you don’t write around the user’s intent, you will have yourself to be blamed in the end.
You want your post to be shared, commented on, linked to and loved, right? Then it starts with the reader’s intent!
Since we already covered reader’s intent on writer’s palace, we will not dwell more on it here.
5. Intensify the Keyword to Make a Title Readers Will Love
The title of this post is How to Write a Post that Can Rank on Search Engine and not intensified because I didn’t plan to make this really rank. Now, let us add a few words to intensify it.
- How to Write a Post that Can Rank on Search Engine in 2019
- How to Write a Post that Can Rank on Search Engine in 2 Weeks
- How to Write a Post that Can Rank on Search Engine Fast
Note: make sure you deliver whatever your title says in your post. Don’t state 2019 and the user is seeing something around year 2017 or earlier. Don’t promise 2 weeks and the guides are not actionable because deceit can make a visitor never to visit your blog again. Don’t state 100+ Love Messages for Lover and all a visitor will see is 40. If you are going to write 40 instead of 100, you can let the user know you are still gathering the messages by simply stating that at the end of the post.
To intensify a keyword, you need to understand the type of post you are to write and the keyword is a pointer to that.
Can you imagine writing something like “3 How to Write a Post that Can Rank on Search Engine”? The letter 3 will spoil the title. Yes.
How To’s posts in most cases do not get their own intensifiers at he start of the keyword.
Let’s see these keywords with their intensified versions:
- Always Thinking About You
I’m Always Thinking About You Wishes Quotes for 2019
Always Thinking About You Quotes to Use in 2019
100+ Always Thinking About You SMS Messages in 2019
100+ Best Always Thinking About You Text Messages in 2019
- How to Cook Jollof Rice
How to Cook Jollof Rice Like a Chef in 2019
How to Cook Jollof Rice without Using Rice
How to Cook the Jollof Rice Your Enemy Will Beg to Eat from
Note: If your title is not too long to take the present or coming year into it, you should consider putting it, depending on the type of post. You will know whether or not adding year will make the post more authoritative.
– This post was written December 2018? If I add “in 2019” as an intensifier to the title, someone reading it in 2019 will see that it’s relevant to the year.
– I also use this for happy new month wishes too. Like “Happy New Month Messages for January 2019”.
6. Know the Type of Posts to Use
The moment you get a keyword, you should instinctively know the post type to use. But as simple as this may sound, it’s important you give attention to it.
Remember the types of posts as discussed on the group?
Apply them here!
When you see keywords like, “I Love You Messages, How to Fall in Love in Your Dreams, How I slapped a Soldier, Sleeping for 22 Hours Daily”, you already know the post types to use, right?
As an exercise, state the post type that fits each of the keywords and write an intensified version for all of them.
7. Understanding Headings
One way Google respects your content is by adding headings and sub-headings. Apart from the boost they can give in SEO, they help to structure your post better.
Throughout this post, I have used headings.
Headings: Headings 1 to Headings 6.
Looking at the headings below, you’ll see how they decrease in size.
Mostly, Heading 1 is used in post titles and shouldn’t be used inside your post.
We will talk more on headings later in the course of this training, and how to use it wisely to help you rank.
8. Understanding Meta Tags
The “Meta Tags” concept is an interesting part of your SEO journey but most of the job have been done by the Content Management System you will be using to blog, or let me say, a plugin like Yoast. (WordPress is an example of a CMS).
The Meta tags are the parts of a webpage that help to define what the page is for, especially for search robots.
To see this page’s meta tags, copy the code below and paste it on a browser (will only work on a desktop):
Once you open the page, search for <meta and you will see a lot of interesting stuff.
Right now, the only part of the meta tags you should be concerned about is the meta description.
If you check the page source for this content, you’ll see the meta description this way: <meta name=”description” content=”How to Write a Post that Can Rank on Search Engine is a question that needs the best answer and this post has provided all the answers needed.”/>
The meta description is a part of the meta tags that describes what the page is all about. Even though there is a post specifically written on meta description (you should read the post), I see the need to discuss more on writing the meta description search engines and your readers will love.
First things first: you need to have an in-depth understanding of the keyword you are targeting and have great control over your intensified title. Your apprehension of both of them will give you the push to writing the best meta description.
Writing a Perfect Meta Description
- The basic reason for a meta description is to make your content appealing to search engine users, and search robots too. If your meta description is far away from the context of your post, it will affect how search engines see your content and consequently down-vote your ranking score.
- Don’t be fixated on a style. You should be creative enough to write a meta description that will make you feel good writing one.
- A meta description is a sentence that creatively tells a Google user to click through to your site and read your content.
- Focus on the keyword first to write the meta description and not the title: When writing a meta description from an intensified title, you can let it wrap around the keyword. That means, a meta description can be an intensified version of the same keyword again with a touch of the intensifiers you have added.
- Make sure the meta description and title are perfectly related.
If you are selling a handmade bag and you need to tell your friends about it in few words (remember the average of 140 characters), how would you do it? Handmade bag is the keyword of your post here and let’s say the title is, “Where to Buy a Handmade Bag Online. See the meta descriptions below:
- Buying handmade bags these days is as easy as breathing in and out, especially when you get to know about the online stores we share in this post.
(In the title, I mentioned where to buy and talked about store in the meta description because store is related to where to buy. I also used a pluralized version of the keyword, handmade bags: using the pluralized version can help you rank for both the singular and the plural forms of your keyword.)
- When a handmade bag is your everyday crush and you desire to know the best place to buy one online, this post is a guide to help.
(Can you see I have talked about the best place to buy here?” That’s also related to where to buy).
- If you can’t wait to have your next handmade bag, even if it’ll be your first, this post will lead you to where to buy one online.
(You can see the context again, right?)
Let’s see another example… keyword: Good Morning Messages for Him; Title: 200+ Good Morning Messages for Him to Wake Up To.
Meta Descriptions (Let your meta description centre on the keyword and then play with the intensifiers.):
- Need some sweet and romantic messages for your boyfriend (or husband) to wake up to? These good morning messages for him are the best.
(In this case, I did not include the 200+, right? Yes. You can do away with it. But if it’s a How to Post or List Post, including the number in your meta description might make it more actionable. E.g. 3 Ways to Be Rich Overnight)
- Since you want your boyfriend (or husband) to wake up to the best text messages ever, these sweet and romantic good morning messages for him will do the wonder.
(Here, I used words like best, text, sweet, romantic: including words like this in your meta description can increase your chance of ranking for related keywords around your target keyword. It is best practice to know keywords that are related to your main keyword and find a way to include them in your meta description and your introduction)
- A good girlfriend wants his boyfriend to wake up to a sweet good morning text. If you’re one, send any of these good morning messages to Him.
(You can see how I introduced girlfriend, text, boyfriend. These are family keywords: they belong to the same cycle of keywords like you will talk about a car and vehicle together, a fan and air conditioner, an aeroplane and jet, a phone and tablet, etc. It’s your duty as a blogger, an SEO agent or webmaster to know about the family a keyword belong in. More so, instead of good morning messages for him, I have used to him here. It will rank the same but it’s better to stick to the main keyword if you can. For, Him, On, In, Before, etc are called stop words and Google do not place much values on them. That’s why a post on good morning love messages to him can rank for good morning love messages for him.)
We will talk more on family keywords when we are on the introduction section.
Note: I will be giving you the main keyword from now on so you know how to write a better meta description. Henceforth, If I give you a title without the main keyword, ask for it.
We will continue with the rest 2moro…
9. Understanding Alt Texts
10. Understanding Post Permalinks
11. Understanding Internal Linking and Outbound Linking
12. Get Comfortable with a Relationship with Your Reader
13. Be Willing to Write to Please Your Reader
14. Write the Introduction with the Keyword in Mind
15. Write the Lead in to Captivate Your Reader
16. Start the Main Post With Latent Semantic Indexing in Mind
17. Make Sure You Write a Conclusion