So far we’ve touched everything about keywords up to using keyword research tools like Google’s own keyword planner and Keywords Everywhere.
We’ve known (or so I guess) how to get as many as possible keywords from Google Keyword Planner and even download them as a csv file.
If you followed through the videos in the last session of the training, you should know how to open up the downloaded keywords in your Microsoft excel app.
One thing is for you to have thousands of keywords calling for post titles and another is for you to know the ones to start with for optimal results.
Keyword Choice for Ranking
Let me tell you a story…
I was playing around the SERPS some time ago and I came across this keyword: “Happy Birthday to You May God Bless You Song Lyrics”.
Surprisingly, the keyword has around 1000 monthly search volume.
So I went on Google to see the sites ranking for it only to see that the those on top had some loopholes I’ll discuss shortly.
I also got to know that YouTube displays videos for the keyword and I went ahead to create one.
Today, sweetlovemessages.com ranks number one for the keyword and my channel, “Loversify Merriment” ranks number one for the YouTube results for the keyword.
As a proof, click the link below or search for “Happy Birthday to You May God Bless You Song Lyrics” on Google.
As at the time of publishing this post you’re reading, over 20,000 people already watched the video on YouTube as over 7,000 people already read the post on sweetlovemessages.com.
Note: You can see that the YouTube views for this keyword is more than the views for the content on my site? The explanation to that is, the keyword is a video keyword because, Google is even ranking a videos ahead of texts.
In general, when you see a keyword with videos showing first, it means Google has seen that many people watch a video over reading texts on a site for the keyword.
How Did I Know I Was Going to Rank for the Keyword?
As a starter, your best bet is to get keywords like the one I just talked about – keywords with high chances of ranking and, of course, low volume.
Note: There’s hardly anything you’ll search today that Google won’t return some results for. Don’t let that bother you because there are still a lot of keywords out there waiting for you to rank for them.
You’re still reading? Chop knuckle!
Follow me as I reveal the facts, figures, tricks and more of ranking…
Step 1: Take the Keyword to Google Search Engine
Pick a keyword you’re interested in and punch it on Google Search. You can use a keyword around 100-1k monthly search volume.
Example is “Happy Birthday to You May God Bless You Song Lyrics”.
Let’s say my site and YouTube channel are not ranking for the keyword, I can check other sites ranking for it to see if I can outrank them.
Step 2: Analyse the Sites Ranking for the Keyword
i. Keyword in Root Domain
Does any of the sites have the keyword in the root domain?
If there’s a site with the keyword as part of the domain, that can hinder you from getting to the top 1.
What if no site has the keyword as part of their domain name?
That’s a pass mark for you.
ii. Keyword in Title
Does any of the posts ranking have the keyword in the title?
You know what a title is, right?
Now, if any has the keyword in the title, it’s another struggle.
And what if no site has it as part of the words in the title, especially when they don’t have it all in the title?
That’s another plus mark!
iii. Keyword In URL
Does any of the sites ranking on first page have the keyword in their url?
If any has it, it ‘might’ be difficult again to rank for it.
But if none has it, then that’s another plus mark.
Note: Some sites have the keyword in the title but not in the url or vice versa. It’s easier to outrank the one that has it in the title but not in the url than it is with the one that has it in the url but not in the title. This is because links are more powerful.
iv. How Many Words Are on the Pages Ranking
When I wanted to rank for the keyword we’ve been discussing about in this post, I looked through the sites ranking to see how many words on the average they’ve written.
I got to know that they had just few words so after writing the lyrics, I added some 50 sample happy birthday to you messages. That made me have multiples of what they had on their sites.
For the YouTube video, I made sure the title had the keyword exactly and made the video long. That’s all.
By the time I used the word in the title, url, meta description and the body of the post, I ranked for the keyword within few weeks. You now see why I always ask you to let the keyword show in the meta description.
If you are planning to outrank a site at all, be willing to write more word length than they have written. Doubling theirs is a good practice: if they have written 1,000 words, make yours 2,000 and be sure your content will be better than theirs (we will get here later).
v. How Strong Are the Sites Ranking on First Page for the Keyword?
This part is the hardest of all and you might need a tool to get this done.
Even if all criteria stated are met, there are a few hidden things that might still make you fall flat.
One of them is the strength of the websites you want to outrank.
Ideally, domain age and backlinks are two main backbones of some sites you want to fight for a spot with on the SERPs.
Let me explain:
If a site doesn’t have as many words as you have on your site but have many backlinks pointing to the content you want to fight against, it’s extremely difficult to outrank such.
Note: If you are asking what a backlink is, it’s simply a link to another site from a page. On this post you are reading, I linked to Google and Pinterest – that is, when you click a link, it takes you to another website from the website you are reading on. On this post, I have given Google and Pinterest backlinks because I am the one who linked to them from my site.
If you have many people link to your website, you are made. But it’s a topic for another day.
And if you are new in the blogosphere, you can’t just outrank some sites for some keywords because it takes trust from Google to rank for such keywords.
Remember I said I was going to make a video for tools to use? As a newbie, using the tools will be limiting because everything will be kicking against you on the surface. You will be like the Israelites who saw no reason to fight against Goliath because of his experience in war and stature.
That a site is strong isn’t a yardstick for utmost difficulty. If you keep on checking the site’s metrics before you can gun for some keywords, you might never do anything. You need to find their soft spots and weak points to strike. And no matter how strong a site is, they have weak points.
Today, if I am researching a keyword that’s between 100 and 1,000 monthly search and Pinterest.com shows up, I already know I will outrank them even if everything about them can swallow my site.
Pinterest is majorly pictures sharing website with little to no words on its pages. Google doesn’t like such websites – Google loves words!
An example of the keyword is “happy birthday stephanie quotes“. To see what I’m saying in action, click this link: https://www.google.com/search?q=happy+birthday+stephanie+quotes.
From the page, you will see that 3 posts on Pinterest are ranking for the keyword. Now, if I consider how strong generally Pinterest is, I might not even plan to write a post for the keyword. But I am going to – and I will rank for it!
So, all you need to do is to focus more on keywords between 100-1,000 monthly searches and few of the ones with 1,000 – 10,000 monthly searches. When your site grows (like after 6 months and on…), you can compete with keywords with higher search volumes.
In fact, if you write a post on “Sweet Love Messages for Your Lover” as a long tail keyword, Google can rank the post for “Sweet Love Messages” later on if they find it worthy.
1. Pick a keyword (start with long tail keywords – there are thousands).
2. Punch it on Google.
3. Check to see if the keyword is not in the url, root domain, title and meta description.
4. If the condition in step 3 is favourable to you, then check how many words are on the posts ranking on 1st page and be willing to write at least, times 2.
5. If the keyword is within 100-1,000 search volume monthly, writing a 300 to 1000 words post for it isn’t a bad idea, provided that some people haven’t written anything close.
Note: It is possible the post ranking for a keyword has 3,000 words and all you need to rank for it is just some 500 words or less.
Google sometimes find a random post to rank for a keyword when they can’t find a post that perfectly fits. In that case, a “200+ Good Morning Love Messages for Him” post might be ranking for “Good Morning Love Text Messages for Him from the Heart” keyword.
Let’s see the picture below:
The keyword “looking beautiful sms for girlfriend” is searched 260 times in a month and the post ranking number 1 for it is “50 Sweet Love SMS for Girlfriend”. In this case, Writing a post with title, “50 Looking Beautiful SMS for Girlfriend” is enough to rank for the keyword because the post ranking for it falls short of the criteria needed to rank. But to stay safe, I would write 70+ plus for the keyword, instead of 50.
So far so good, that’s all about testing if a keyword can rank or not.
Kindly ask questions.
From tomorrow, we will dig deeper into creating a post that can rank. It promises to be awesome…